top content marketing tips

A landing page is one of the more innovative and interesting ways to build a powerful web presence. Some areas of SEO are very technical, focused on coding and algorithms that can get rather hefty. But a landing page is different. It is designed with one purpose in mind- converting to leads. The other fascinating thing about landing pages are that they can be applied to virtually any industry and any area of business. It is the universal statement, and it is so easy to understand. Without all the bells and whistles, landing pages still have a core goal in mind.

Many new marketers make a lot of mistakes with landing pages. A professional firm follows some of the below practices to create a landing page that promotes its one core use with detailed clarity.

Harness White Space and Chunky Layouts

A good portion of the outstanding landing page templates out there use two main design layouts to maximize the visual appeal of the page. The first is white space. It gives a natural pause for readers and gives space between each main point. Pages that just overload information may end up overloading the viewer. Use quiet space to draw attention to the information provided.

The use of white space directly relates to the chunky custom landing pages design choice. This essentially means that certain points are isolated in their own areas. The chunks could come in a grid-like design. For example, a chunk of content surrounded by white space highlights the benefits of using the service. Another section lists three main price points. These are just examples. Be sure not to overburden the visitor which runs counter-intuitive to what a landing page is all about in the first place.

Target the Content

The above highlighted this idea of organizing main points in their own chunks. But be careful with this. Overall, landing pages that convert follow a single purpose or acquire new customers with content marketing target. For example, real estate has many purposes. Is the landing page encouraging individuals to buy a home? Is it encouraging them to sell? To invest? To stop a foreclosure or learn about bankruptcy in real estate? It is a wide web. A company could potentially do all these things, but a single page defines a single area (and need) in the industry.

To create the best landing pages, speak with a professional company with a proven track record. They will add that seasoned knowledge only earned through time and data tracking.